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Should Marketeers Start Marketing Themselves?
According to a recent McKinsey research, marketeers are facing an ever growing credibility gap at the CEO level. The global consultancy interviewed 30 European CEOs and chief marketing officers to get...
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Introducing the #ChangeMarketing Lab
If you read this blog on a regular basis, you are probably receptive to the idea that marketing needs to “reboot” itself. Whether driven by the initiative of a visionary and focused CMO, or the – not...
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Five Ways to Sense-check Your 2011 Marketing Budget
From our experience in optimizing about €5 billion in media funds around the world, we know that between 2 and 40% of any marketing budget delivers absolutely no value to the business. If you’d take a...
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How Relevant Are You? Really?
It’s official, marketing is irrelevant. At least, it looks that way when you look at the topic of this year’s International Marketing Congress. After all, if all was in good order, would a thousand...
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Can Marketing Save the World?
Last weekend I had an interesting experience. On Friday and in part Saturday I participated in the International Marketing Congress in Ghent. On Monday, I was at TEDxBrussels, which by now has become...
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Futurelab Brussels Is Open for Business
Today is a happy day. With the setup of Futurelab Brussels, we will finally become active in the Belgian market. Even though we’ve been based here for years, we’ve only had a handful of Belgian...
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